AI Innovations In Sales And Marketing: An Introduction To AI-Powered Business Strategies
The Summer Enrichment Academy (SEA) at UMBC offers middle and high school students a unique, engaging, and intellectually stimulating experience. With a diverse range of one-week workshops and courses, SEA immerses students in the world of science, engineering, technology, the arts, and humanitiesâall led by UMBC faculty, industry professionals, and graduate students.
SEA's college-style experiences are designed to inspire students to think critically, work collaboratively, and challenge themselves in ways they wonât find anywhere else.
Students will get an interactive introduction to AIâs role in modern businessâlearning key skills to analyze data, create targeted marketing plans, and understand customer behavior. Led by experienced instructors, theyâll engage with AI techniques that bring customer data to life. By the end of the week, students will work together to create a marketing campaign for a fictional product using AI insightsâan exciting capstone project to apply everything theyâve learned.
Earning Criteria
- Attend at least 3 workshops.